From zero pipeline to $180K in qualified leads
The Challenge
A seed-stage SaaS company had a strong product but zero outbound pipeline. The founding team was doing everything manually -- writing emails one by one, guessing at ICP, and getting no replies.
What We Did
We built their outbound infrastructure from scratch: email domains, warm-up, Clay-based lead lists, and a 4-email sequence targeting VP-level buyers. Then ran A/B tests on subject lines and copy until reply rates hit 8%.
The Results
$180K
Pipeline generated
in first 90 days
8.2%
Reply rate
from cold outreach
34
Meetings booked
qualified demos
We went from sending emails into the void to having a repeatable pipeline. GTM Guys built the system we couldn't build ourselves.
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