Free Tool
Marketing Channel Strategy Tool
Tell us about your business and we will rank the best marketing channels for your situation -- with action steps, timelines, and budget splits.
1. What stage are you at?
2. Business model
3. Monthly GTM budget
4. Sales cycle length
5. Team capacity
6. What channels are you already using?
Select all that apply
About this tool
The Marketing Channel Recommender analyzes your startup's stage, business model, budget, sales cycle, team capacity, and current channels to recommend where to focus your go-to-market spend. It scores eight marketing channels -- content and SEO, LinkedIn organic, Google Ads, Meta and social ads, cold email outbound, partnerships and events, community building, and referral programs -- using a weighted decision tree. The scoring adjusts based on what actually works at your stage and with your model. A pre-revenue B2B SaaS company gets very different advice than a Series A marketplace. The tool also factors in what you're already doing, so the recommendations focus on channels you haven't tried yet. Each recommended channel comes with a 'how to start' playbook, expected timeline to results, and a suggested budget allocation. Most early-stage startups try too many channels at once. This tool helps you pick the right two or three to focus on.
FAQ
Frequently asked questions
Two or three at most, especially early on. Spreading across five or six channels means none of them get enough investment to work. Pick two channels, invest properly, and only add a third once the first two are generating predictable results.
Each channel starts with a base score and gets modified by your inputs. For example, content and SEO scores higher for B2B SaaS with longer sales cycles, while paid social scores higher for B2C with self-serve models. Channels you already use get a slight penalty so the tool recommends new opportunities.
It varies widely. Paid ads can produce results in 1-2 weeks. Cold outbound takes 2-4 weeks to get initial replies. Content and SEO typically takes 3-6 months to build meaningful organic traffic. Community and partnerships take 6-12 months. The tool shows expected timelines for each recommended channel.
The tool works with budgets as low as $2K per month. At that level, it prioritizes free and low-cost channels like LinkedIn organic, community building, and manual outbound. You don't need a big budget to start -- you need focus and consistency on the right channels.
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